Startup | FMCG | Hospitality | Consumer Retail | Product Launch
Divyesh has 12 years of collective experience in Entrepreneurial and Intrapreneurial stints in AlcoBev, FMCG, Hospitality, and Consumer Retail.
Enthusiastic about food and product innovation with a proven track record for successful category launches - most of them being India’s first.
After working with renowned brands like Sula Vineyards, Epigamia and his own start-up in F&B space; he has mastered the skills of go-to-market strategy, new product launches, portfolio strategy, brand / design strategy, brand positioning, consumer insights, packaging management, brand P&L and budget planning. Holding a masters degree in marketing, he possesses extra-ordinary eye for detail and is a personable individual with commitment to hard work, focus and creativity.
He is specialists in marrying futuristic trends with rock-solid execution capabilities and possess great detailing skills for every step of the launches. Right from trend analysis to market research and sizing, to brand positioning, to product innovation, to portfolio management, to packaging, to operational excellence; he does it all.
In order to achieve a sizable scale, post a launch, any organization has to spend an enormous amount of time and resources on planning Sales & Marketing and aligning relevant stakeholders to a common mission. He works very closely with sales and marketing functions, co-packers, vendors and consumers to chalk out right strategies and tactics ensuring the newly launched products gain enough traction within no time!